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bunny keychain
Skip itSoft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great348.4avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$8.02–$17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 594K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-47.7%90-day search growth — must beat 0% to launch