40
bull costume
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$42.33avg listing price — sweet spot $15–$100
Review moat
Great115.18avg incumbent reviews — the moat a new listing must climb
Price range
Great$16.58–$118.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 46K searches
Returns
Bad11.5%return rate — above 5% kills the launch gate