36
buffalo bills sweatpants
Skip itSoft demand (-38.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.49avg listing price — sweet spot $15–$100
Price range
Great$9.27–$59.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,007.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.6%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$50K$50K/yr · 232K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Signals High Returns