45
brunt
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$131.30avg listing price — sweet spot $15–$100
Review moat
Good963.78avg incumbent reviews — the moat a new listing must climb
Market size
Good$340K$340K/yr · 1.2M searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$20.82–$261.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Returns
Bad10.6%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale