46
brown witch hat
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Great481.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.82avg listing price — sweet spot $15–$100
Growth
Good+47.2%90-day search growth — must beat 0% to launch
Price range
Good$7.87–$29.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$13K$13K/yr · 42K searches