42
brown tie
Skip itHigh returns (9.3%) — this niche doesn't clear our bar today.
Price range
Good$6.77–$33.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$204K$204K/yr · 399K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,936.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad9.3%return rate — above 5% kills the launch gate
Signals High Returns