60
brown shorts
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.10avg listing price — sweet spot $15–$100
Price range
Great$9.19–$55.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,658.28avg incumbent reviews — the moat a new listing must climb
Market size
Okay$163K$163K/yr · 1.4M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad13.8%return rate — above 5% kills the launch gate