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brown pashmina
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but high returns (9.2%) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$15.63avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$7.20–$36.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,556.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$94K$94K/yr · 187K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Signals High Returns