53
brown mustache
Worth a lookShows a thin review moat (186 avg reviews), but a small market ($28K/yr) keeps it on the watch list.
Review moat
Great186.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Price range
Okay$4.22–$19.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Market size
Bad$28K$28K/yr · 29K searches