40
brown luggage
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Good$108.45avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Review moat
Bad6,424.47avg incumbent reviews — the moat a new listing must climb
Price range
Bad$32.44–$335.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$66K$66K/yr · 174K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale