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brown jacket
Skip itSoft demand (-58.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.23avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$17.53–$107.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great484.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$11K$11K/yr · 573K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-58.1%90-day search growth — must beat 0% to launch
Returns
Bad21.8%return rate — above 5% kills the launch gate