50
brown cloak
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($21K/yr) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Price range
Great$9.01–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,230.59avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 79K searches