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brown bunny ears
Skip itSoft demand (-43.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great272.62avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.27–$94.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$54K$54K/yr · 104K searches
Growth
Bad-43.2%90-day search growth — must beat 0% to launch