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brown beanie
Skip itSoft demand (-81.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.05–$19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad9,544.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 154K searches
Growth
Bad-81.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand