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brown adidas shoes women
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$60.24avg listing price — sweet spot $15–$100
Price range
Good$11.25–$152.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay3,282.26avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.6%return rate — above 5% kills the launch gate
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 732K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale