33
brat shirt
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Review moat
Great335.48avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.12–$32.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad8.2%return rate — above 5% kills the launch gate
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 94K searches