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brass key ring
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great491.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.61–$32.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$50K$50K/yr · 145K searches