43
boys winter coat
Skip itSoft demand (-74.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.67avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$8.52–$48.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Okay$273K$273K/yr · 3.0M searches
Review moat
Okay2,739.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.5%90-day search growth — must beat 0% to launch