50
boys white shirt
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but high returns (8.3%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Price range
Good$5.64–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 255K searches
Review moat
Bad6,621.08avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.3%return rate — above 5% kills the launch gate