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boys white button down shirt short sleeve
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Growth
Great+62.0%90-day search growth — must beat 0% to launch
Avg price
Good$14.76avg listing price — sweet spot $15–$100
Price range
Good$5.72–$39.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,272.64avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad$23K$23K/yr · 133K searches
Signals High Returns