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boys under armour pants
Skip itSoft demand (-56.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$27.44avg listing price — sweet spot $15–$100
Price range
Great$8.83–$60.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$234K$234K/yr · 861K searches
Review moat
Okay2,855.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate
Growth
Bad-56.5%90-day search growth — must beat 0% to launch
Signals High Returns