38
boys sweater
Skip itSoft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$20.18avg listing price — sweet spot $15–$100
Price range
Great$7.42–$52.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay2,103.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 956K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate
Growth
Bad-64.5%90-day search growth — must beat 0% to launch
Signals High Returns