Skip to content
62

boys socks

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 21Conversion 52Competition 97Returns 67Price range 63Avg price 59Brand share 89Review moat 27Quality gap 22

Competition

Incredible14%

top-5 click share — an open shelf

Market size

Incredible$3.4M

$3.4M/yr · 6.1M searches

Brand share

Great46%

top-5 brand share — no brand owns this niche

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$6.96–$28.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.06

avg listing price — sweet spot $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,823.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Reviews