Skip to content
49

boys shoes size 11

Skip it

High returns (8.4%) — this niche doesn't clear our bar today.

Market size 39Growth 27Conversion 15Competition 96Returns 13Price range 88Avg price 95Brand share 85Review moat 32Quality gap 28

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$30.14

avg listing price — sweet spot $15–$100

Price range

Great$11.83–$50.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Market size

Okay$199K

$199K/yr · 565K searches

Review moat

Okay3,339.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Trend