56
boys pajamas
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$20.00avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 6.8M searches
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$7.36–$35.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,722.18avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale