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boys navy shirt
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$15.63avg listing price — sweet spot $15–$100
Price range
Good$5.62–$39.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,769.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.7%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 110K searches