22
boys keychain
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great231.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.16avg listing price — sweet spot $15–$100
Price range
Good$9.88–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$56K$56K/yr · 314K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier