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boys halloween costumes size 10-12
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.67avg listing price — sweet spot $15–$100
Price range
Good$6.54–$36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,333.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Returns
Bad6.5%return rate — above 5% kills the launch gate
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 666K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale