40
boys fleece jacket
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$25.86avg listing price — sweet spot $15–$100
Price range
Great$7.42–$65.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Okay2,968.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 540K searches
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Signals High Returns