33
boys flannel shirts
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Price range
Great$9.75–$41.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.55avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,237.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 662K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
Returns
Bad12.3%return rate — above 5% kills the launch gate
Signals High Returns