Skip to content
49

boys fishing shirt

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 19Growth 68Conversion 12Competition 91Returns 36Price range 85Avg price 86Brand share 27Review moat 85Quality gap 18

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$19.41

avg listing price — sweet spot $15–$100

Review moat

Great290.6

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.95–$57.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+49.5%

90-day search growth — must beat 0% to launch

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad$77K

$77K/yr · 429K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Search terms