40
boys columbia jacket
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.54avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$7.42–$76.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Okay2,108.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$49K$49K/yr · 252K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Signals High Returns