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boys athletic underwear
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.81avg listing price — sweet spot $15–$100
Price range
Great$13.66–$37.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay2,433.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 160K searches
Brand share
Bad94%top-5 brand share — brand-locked demand