36
boy scout
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.71avg listing price — sweet spot $15–$100
Price range
Good$3.92–$32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,497.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 259K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale