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51

boy scout shirt

Worth a look

Shows sweet-spot pricing room ($14.74–$45.48), but a small market ($11K/yr) keeps it on the watch list.

Market size 3Growth 89Conversion 15Competition 77Returns 4Price range 94Avg price 90Brand share 72Review moat 69Quality gap 35

Price range

Great$14.74–$45.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$20.80

avg listing price — sweet spot $15–$100

Growth

Great+94.8%

90-day search growth — must beat 0% to launch

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good746.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Market size

Bad$11K

$11K/yr · 43K searches

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