47
boy clothes 18-24 months
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Price range
Good$6.94–$36.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,368.01avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 193K searches
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand