47
boston scally caps for men
Skip itSoft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.92avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$8.47–$51.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$436K$436K/yr · 1.2M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,643.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Signals High Returns