44
boston college
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$32.07avg listing price — sweet spot $15–$100
Price range
Great$10.11–$55.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,430.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 64K searches