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book character costumes for kids
Skip itSoft demand (-88.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$20.93avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$5.74–$38.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good715.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$99K$99K/yr · 666K searches
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-88.1%90-day search growth — must beat 0% to launch