42
bob marley costume
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.13avg listing price — sweet spot $15–$100
Review moat
Great442.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.38–$28.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 48K searches
Signals High Returns