31
boa
Skip itPrices mostly outside the sweet spot ($6.15–$14.76) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Good875.67avg incumbent reviews — the moat a new listing must climb
Market size
Good$292K$292K/yr · 1.7M searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$7.98avg listing price — sweet spot $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Returns
Bad7.8%return rate — above 5% kills the launch gate
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad$6.15–$14.76cheapest to priciest tracked listing — scored on the share inside $15–$100