63
bmjl womens running shorts elastic high waisted
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Growth
Great+109.4%90-day search growth — must beat 0% to launch
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$7.02–$42.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good$693K$693K/yr · 5.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,605.65avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale