37
bluey costume
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.52avg listing price — sweet spot $15–$100
Price range
Great$13.35–$56.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great426.58avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 1.1M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns