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blue tutu
Worth a lookShows searches that convert (6.8% search→purchase), but high returns (8.5%) keeps it on the watch list.
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$456K$456K/yr · 622K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,293.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Price range
Okay$7.06–$18.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.5%return rate — above 5% kills the launch gate
Signals High Returns