Skip to content
43

blue topaz earrings

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 22Growth 27Conversion 11Competition 65Returns 20Price range 66Avg price 92Brand share 25Review moat 82Quality gap 78

Avg price

Great$52.17

avg listing price — sweet spot $15–$100

Review moat

Great364.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$12.34–$140.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad$89K

$89K/yr · 191K searches

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Search terms