57
blue top
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$28.85avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+81.7%90-day search growth — must beat 0% to launch
Price range
Great$7.01–$66.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,583.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 1.5M searches
Returns
Bad10.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Returns