49
blue tie
Skip itHigh returns (6.6%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$22.68avg listing price — sweet spot $15–$100
Price range
Great$7.03–$79.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,111.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay$103K$103K/yr · 257K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Signals High Returns