Skip to content
59

blue shorts

Worth a look

Shows demand growing +162.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 96Conversion 10Competition 92Returns 8Price range 78Avg price 83Brand share 92Review moat 24Quality gap 67

Growth

Incredible+162.6%

90-day search growth — must beat 0% to launch

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$18.31

avg listing price — sweet spot $15–$100

Price range

Great$8.61–$38.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$127K

$127K/yr · 857K searches

Review moat

Bad5,567.74

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Reviews