50
blue shoes for women
Worth a lookShows a fragmented shelf (top 5 take 4% of clicks), but high returns (16.6%) keeps it on the watch list.
Competition
Incredible4%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.70avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.58–$141.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,148.64avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Market size
Okay$108K$108K/yr · 1.4M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad16.6%return rate — above 5% kills the launch gate