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blue shoe polish
Skip itSoft demand (-4.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.62–$19.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,324.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay$119K$119K/yr · 75K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-4.8%90-day search growth — must beat 0% to launch